How do you get an audience who hates bookkeeping to care about bookkeeping? Generate high-quality content that’s well-designed and easy to read.
This mindset helped us develop the content strategy and brand at Bench.
I was responsible for the content direction, writing, and editing of downloadable content during my time at the company. Since their launch, the following assets have been used in several campaigns and generated countless leads (organic, paid) and subscribers for Bench.